Webcast now available
A full webcast of the event is available to watch Watch the event on the LGA webcast player.
Written on April 6, 2011 | Posted in Blog | Comments Off
Local Insight Conference 2011
Using customer insight to understand complex issues
Social media: handheld technology solutions to provide employment support and tackle health inequalities
Fraser Henderson of North Lincolnshire’s Digital Inclusion Unit, with the support of his Bluetooth box demonstrated is LA’s approach to tackling health inequalities. Among methods used to target messages at the right people included sending messages to Bluetooth ready mobile phones and crowdsourcing. Social Media Apprentice Mulenga Kasoma introduced us to Central London Connection’s project [...]
Written on March 15, 2011 | Posted in Blog | Comments Off
Using customer insight to improve community safety
This workshop outlined how councils and the police are using customer insight to tackle a range of different types of crime including hate crime, violence against women and Anti Social Behaviour (ASB). Plymouth City Council explained how they have used customer insight to reduce ASB in an area with a high student population. By using [...]
Written on March 11, 2011 | Posted in Blog | Comments Off
Using customer insight to reduce worklessness
The aim of this workshop was to provide an understanding of how to use customer insight to reduce worklessness. The session was well attended and started with Kirklees demonstrating their mobile phone solution which has been developed to cut the number of 16 to 18 year olds not in employment, education, or training by 30%. [...]
Written on March 11, 2011 | Posted in Blog | Comments Off
Using customer insight to improve outcomes for children and high contact families
After a brief piece of scene-setting from Craig Titterton of LGID, Graham Cadle took the group through Croydon’s work with families and children. Some really interesting results had emerged – for instance how male partners found the public maternity services very ‘functional’ because they didn’t leave any time for networking amongst the users. Croydon is [...]
Written on March 10, 2011 | Posted in Blog | Comments Off
Using customer insight to improve the quality of life for older people
Kevin Halden ran briefly through the Ageing Well programme that is being run by LGID supported by DWP. There’s a lot of free support available to local authorities through this programme so it’s worth checking out. Claire Thompson talked about Havering which has the oldest population profile in London – half the population will be [...]
Written on March 10, 2011 | Posted in Blog | Comments Off
Joining up services for vulnerable customers through frontline referrals
The aim of this workshop was to demonstrate how customer insight can be used to empower frontline staff to refer customers to other partners’ services when undertaking home visits. Herefordshire Council explained how their Signposting scheme is used to join up preventative services for vulnerable people through good co-ordination and partnership. Merseyside Fire and rescue [...]
Written on March 10, 2011 | Posted in Blog | Comments Off
Jennie Winhall, Senior Strategist, Participle
Jennie Winhall outlined several projects that Participle have been working on with local authorities that illustrated their approach to generating and applying insight – as well as engaging customers as participants and contributors to the change process. Jennie begain by outlining the steps in the process that Participle use (see slides available online). She then [...]
Written on March 10, 2011 | Posted in Blog | Comments Off
Panel Session Summary
In the opening remarks, Maggies Jones of Children England highlighted the challenges of working with central and local bodies (and the need for these organisations to better share data) and of building in insight into the commissioning process. Maggie emphasised how it is critical for the people who “own” the data to build relationships to [...]
Written on March 10, 2011 | Posted in Blog | Comments Off
Using ethnographic research to reduce reoffending
A really interesting workshop aiming to provide delegates with practical knowledge of how to undertake ethnographic research to improve service delivery and outcomes. Geeta Subramaniam and Arseny Barkovski from LB Lewisham explained how they have used the technique to understand and improve the configuration of the council’s offender management services. The key points from their [...]
Written on March 10, 2011 | Posted in Blog | Comments Off
